Arata is a 100% natural range of beauty product brand that believes in knocking out toxicity to keep you looking radiant and beautiful. One of the first personal care companies in India to use up to 100% recycled plastic packaging across their product range, Arata takes the preservation of our planet quite seriously. Their packaging is unique and is made out of recycled waste collected from landfills and oceans. The icing o the cake is even their labels are printed using food-grade, biodegradable ink!